Makeup’s dirty little secret
Whether you are applying your everyday ‘go to’ look, crafting your latest dramatic party effects, fine tuning your colour and tone, or simply experimenting with new makeup products, it’s unlikely you are giving much thought to the safety of your makeup, your brushes, your sponges and all your other beauty equipment. After all, these are just the utility part of your personal beauty landscape, tried and trusted beauty products and tools that you use on a day-to-day basis and, as a means to a glamorous end, often tend to take for granted.
The truth is, however, that here’s potential danger lurking in all the different components of your beauty regime. And, what’s more, we believe you would take beauty hygiene a lot more seriously if you realised the full extent of the dangers that could be lurking in your makeup bag. So, what are these dangers and how worried should we be? Well, not to scare you too much, the nasties that can be happily harboured and transmitted via your makeup brush, sponges, equipment and makeup itself, through cross-contamination, include herpes, conjunctivitis, streptococcus, E coli and all manner of dangerous bacteria. That’s got to be enough to make you take your makeup, makeup tools and brush cleaning and sanitising a little more seriously, right?
But don’t panic, the good news is that here at Beauty Hygiene Plus we have developed a range of pro-grade cleaning and sanitising products designed to kill off the bugs intent on making your beauty regime a health hazard. They combine effective antibacterial and antiviral properties and, what’s more, you can forget messy, time consuming, makeup cleaning routines, as all our products have been designed to be completely hassle-free and really quick and easy to apply. Once applied, the result is the peace of mind you get from knowing that your makeup and all your beauty equipment are always sanitised and germ free. Our products are much more effective at nullifying bacteria and other nasties on makeup and beauty tools than a weekly or monthly clean. That’s because, Beauty Hygiene Plus products can be applied in seconds every time you use your makeup or makeup tools, not just once a week, keeping you safe all the time – not just on wash days!
Makeup and sponges are a breeding ground for bacteria
Beauty Hygiene Plus is quick and easy to use
You probably check the sell-by date on all the food and drink you consume, but did you know that makeup also degrades over time? And that all products, especially items like eyeliners and mascara, can become a breeding ground for all kinds of unpleasant bacteria.
If you take a good look at the packaging on your makeup, you should find a bottle or pot shaped icon with a number followed by an M, for example 6M, 10M etc. This number stands for the number of months after opening the product that the product should remain useable. Often, though, the packaging may have been dispensed with in the opening frenzy, in which case, bear in mind, for example most skin creams and moisturisers last around one year, foundation X and mascara Y. Rewrite from BN pending.
If you’re not sure, a good rule of thumb is to ensure you throw away makeup that gets smelly, dried out, clumpy or has changed texture or colour. Needless to say, if you’ve had any type of eye infection you need to dump your mascara and if you have suffered from cold sores kiss your lipstick goodbye. If you must share makeup with friends, obviously you need to ensure you’ve de-sanitised first.
It’s a good idea to be brutal with your over-stocked beauty cupboard. If you’re not using a particular product (think unwanted Christmas present from great aunty Jane) chuck it away or give it to friends (after sanitising with Beauty Hygiene Plus first). Also, remember to not store your makeup in the bathroom as the hot, humid atmosphere degrades products fast.
To properly clean your makeup you will need to use our Quick Dry Makeup Sanitising Mist (link) which is available in both 100ml (standard) and (50ml) handbag sizes (for cleanliness on the go). It only takes a second to spray your products and they dry in a jiffy, so you can concentrate on real business of looking stunning…
YOUR MAKEUP TOOLS, BRUSHES & SPONGES
The truth is that makeup tools, brushes and sponges are supposed to be washed and cleaned regularly (two to three times a week), but rarely are. And it’s easy to see why. After all, the traditional methods of cleaning include time consuming, and potentially messy, washing, soaking and drying, which often means your tools, brushes and sponges might be out of action for 24 hours or more.
It’s also a real concern that the risks of not washing beauty tools, brushes and sponges or not washing them regularly enough, are often underestimated. It’s not just that they can harbour staphylococcus, streptococcus, e-coli and even mites (that make their home in our eyelashes and nasal hair!). Dirty, unwashed makeup tools, brushes and sponges (as well as germ-ridden makeup), can also cause spots, irritate your skin and worsen wrinkles. But by using Beauty Hygiene Plus as part of your daily beauty routine, you can achieve peace of mind whilst never having to be a slave to weekly beauty dunk and dry sessions!
For tending to your makeup tools, brushes and sponges we have three great products, our Quick Dry Antibacterial Beauty Tools Sanitising Spray (link), Quick Dry Brush Cleaning Spray (link) and our Deep Cleanse Sponge & Brush Wash (link).
Beauty Hygiene Plus is proven to be effective against bacterial and enveloped viruses including coronavirus
Beauty Hygiene Plus is quick and easy to use
THE BEAUTY HYGIENE PLUS RANGE
Our capsule Beauty Hygiene Plus range includes four amazing sanitising products that provide you with everything you need to keep your own make up products and beauty tools, brushes and sponges as germ and virus free as possible. These have been developed by our in-house R&D team. A team that has been producing highly effective, highly rated sanitising products for the professional beauty industry for over ten years. This expertise is now available to you personally, to ensure your safety when you indulge in your at home, or on the go, beauty regimes.
At a time when, sadly, we have all had to become more aware of the danger of transmitting viruses, our new products represent one sure-fire way to protect both yourself and also any friends or family you might share makeup or beauty tools with.
Our Quick Dry Brush Cleaning Spray, Quick Dry Makeup Sanitising Mist, Quick Dry Antibacterial Beauty Tools Sanitising Spray and Deep Cleanse Sponge & Brush Wash (link to appropriate product pages) are all are accessibly priced and available in both beauty cabinet and handbag sizes. Vegan, eco-conscious, quick to apply and fast drying, with no fuss and mess, they eliminate an impressive 99.9% of bacteria and viruses* within two minutes of application.
Beauty has just got a whole lot safer, which means you can spend more time on the serious business of perfecting those drop-dead gorgeous looks.
*Independently tested to kill 99.9% of bacteria and enveloped viruses